The Power of Storytelling

Story is very important. A story can land you the job, make the promotion a reality, get you the girl (or the boy:?), get let off a speeding fine, convince a client to sign on the dotted line, resolve a long-standing conflict and create the possibility for anything else you desire. Stories can start a war (or a divorce), lose a court case, break a friendship or get you on the front cover of Noseweek or Newsweek.

Stephen Karcher's translation of the i-ching talks of certain stories and words that send you 'across the ghost river' into the world of spirit. Ancient cultures have long recognised that stories are intimately related to how you feel. This is not only true of the stories that happen in you head, it is true of those stories you expose yourself to on a daily basis. What are those stories and who do you trust to tell them and why? From where do you know what you know? What are the stories you pay attention to? What is the media? The internet? NBC, Fox, the Deutsche Welle, Beeld, The Star, The Sinday Times? The local knock and drop? How do you believe exposing yourself to certain stories in the media cause an emotional response that you act/think out in your day-to-day existence?